About Us

What started as an online travel website in 2006 by two visionary founders has blossomed into Safari.com, a premier safari provider that has safely guided over 58,000 travelers across Africa. Our guests, predominantly from Europe and the Americas, have consistently placed their trust in us, thanks to our unwavering commitment to safety and peace of mind. Every day, our safari experts work diligently to assist travelers from around the globe in planning their dream safaris. Continue reading to discover more about our journey and how we can make your safari experience unforgettable.

Why travel with us?

Fast facts

58,000+

Travellers sent on safari

500+

Relationships with operators throughout Africa

18 years

In business

9,850+

Lodge and safari reviews

Founders

Oliver Bryant

Co-founder &  CEO
Ric Meulemans

Co-founder & board member

The Safari.com story

2006

Launched under www.krugerpark-direct.com

2007

Became biggest reseller for South African National Parks

2011

Acquired KrugerPark.com domain. Focus of business expanded to luxury safaris in Kruger National Park and surrounds

2015

Re-incorporated under AfriTrip (PTY) LTD and re-launched to AfriTrip.com with a shift in focus to luxury safaris throughout Africa

2017

Acquired SAFARI.COM domain as a strategic brand in our focus to become the safari authority

2018

Welcomed CTP Caxton, a JSE listed print company, as a strategic shareholder

2024

Voted as Africa's Leading Safari Company 2024 in the World Travel Awards

Customer Testimonials

4.9
out of 5 based on
Dec 4, 2024
Great service from Denise at Safari.com
Denise from Safari.com was extremely helpful. She responded promptly, provided good advice on safari lodgings options and worked up a couple of itinerary options to suit our budget. Denise also organised flights and transfers very quickly so that we could finalize our booking in a short time. Much appreciated.
Noelene Hosking
,
AU
Dec 4, 2024
It was amazing
It was amazing. She even helped us with some of our questions and where to stay.🌞
SMK Thomas🌞🌞
,
Dec 2, 2024
a seamless booking experience with…
a seamless booking experience with everything handled really well. Bravo!
JUDITH ANN
,
US
Dec 2, 2024
Kim Abrahams is as great to work with
Kim Abrahams is as great to work with. Very responsive and helpful for setting up my trip to Africa
Nicholas Nelson
,
US
Nov 30, 2024
Great advice, responsive and knowledgeable!
Pascal John at Safari.com guided me on different safari lodges (experience, rating), and most importantly knew about specials (buy 3 nights, get 4th for free) which allowed my family to secure a 5-star location at a more reasonable rate. Great advice, responsive and knowledgeable!
Rebecca Cauffman
,
US
Nov 29, 2024
Fast responses and informative answers.
Fast responses and informative answers.
Zadra Morgan
,
US
Nov 29, 2024
Nicole was amazing and dealt with all…
Nicole was amazing and dealt with all my requests and changes in a timely manner
MARTY DIAMOND
,
US
Nov 29, 2024
Mel du Toit
Mel du Toit, gave us excellent service and was so quick to respond to our request!! We are looking to return to Simbavati, because of our previous experience there, and Mel has shown that we may continue to expect this !!! Thank you !!!
JUDITH ANN
,
US
Nov 28, 2024
Simple and straightforward to deal with
Quick, simple and painless. Shann was both patient and expert!
5c9ui1bh
,
GB
VIP service
Your own personal travel assistant
18 years in business
Attention to every detail
Relationships with 500+ operators through Africa
Consultants available 24/7
58,000+ customers and counting
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